About us
Founded in 2011 by Shantel, a professional with over two decades of experience in bookkeeping and accounting across diverse industries including charities, private, and public sectors.
Based in Birmingham, our firm prides itself on delivering financial management solutions tailored to the unique needs of retail businesses. With a firm commitment to excellence, we manage income and expenditure, offering invaluable insights and support to excel businesses towards their goals.
At Ruby Accounting & Bookkeeping Services, we understand the balance between financial management and business success. Our team’s analytical prowess and unwavering passion for accounting ensure that we consistently deliver results, empowering our clients to thrive in their respective industries.
Whether you’re seeking comprehensive accounting support or strategic financial guidance, trust Ruby Accounting & Bookkeeping Services to be your trusted partner on the path to prosperity.

Our Bookkeeping Packages

Bronze Package
Bronze Package – This package is suitable for start up’s/sole trader businesses with minimal income and expenditure, up to 25 transactions (invoices/receipts) and 1 bank account reconciliation per month.
From £50 + QuickBooks subscription per month
Silver Package
Silver Package – This package is suitable for small to medium sized enterprises (SME’s), up to 50 transactions (invoices/receipts) and 2 bank account reconciliations per month.
From £100 + QuickBooks subscription per month
Gold Package
Gold Package – This package is suitable for growing businesses with up to 100 transactions (invoices/receipts) and up to 3 bank account reconciliations per month.
From £200 + QuickBooks subscription per month
Platinum Package
Platinum Package – This is a bespoke service that is tailor made to the specific needs of your business.
Our values
Approachable
We want our clients to always feel welcome and appreciated. Be able to approach us in all situations knowing they will always be shown the respect they deserve. Respect and trust are key to building a solid foundation.
Dependable
The work we deliver is always to a high standard, with the client’s expectations at the forefront. We show integrity to everyone we work with.
Excellence
We pride ourselves in providing an exceptional quality of work to all our clients.